Best eSIM for Bulgaria
1,861 live plans from 15 providers, ranked on what a gigabyte actually costs rather than on the sticker price. Checked 27 August 2026
Our picks
Four plans, four different jobs
One top ranked plan and three answers to the questions travellers actually ask. A card marked "Editor's pick" was chosen by a person and carries their reasoning; "Top ranked" is simply the top of our published formula, which nobody chose. Every one is checkable against the table below in a click.
ESIMADVICE15
ESIMADVICE
ESIMADVICE
Verified codes
8 codes that work in Bulgaria
Each of these was checked by a person, and the date it was checked is published on the deals page. Apply at the provider's checkout, on top of the prices below. The best on file here is 15% off.
ESIMADVICE15
ESIMADVICE
LOTSOT10
ESM15
ESIMDUDE
ESIMADVICE
ESIMADVICE
DUDEADVICE5
Each code carries its own check date on the deals page. Discounts apply to the provider's price and are not reflected in the table below.
Coverage
Whose network you are actually on
An eSIM is a reseller agreement, not a network. These are the host operators the plans in Bulgaria attach to, counted across every plan we sampled.
Host operator data comes from the providers' own published coverage. Where a feed lists the same operators against every country in a multi-country bundle, we discard that attribution rather than credit a network it does not describe.
By provider
Which providers use which networks
How many of each provider's plans we sampled in Bulgaria, what they average per gigabyte, and which operators they ride.
FlySimio
16
CA$1.61
Not published
0%
Yatelo
29
CA$1.80
Vivacom
Yettel
A1
Telenor
86%
eSIM Dog
1,020
CA$2.01
A1
Vivacom
Telenor
Yettel Bulgaria EAD
25%
LotsoTravel
52
CA$2.27
Not published
0%
SimBye
14
CA$2.49
A1
Yettel
Vivacom
0%
Mobimatter
59
CA$2.88
Not published
0%
globalyo
40
CA$3.45
Not published
0%
ZenSIM
40
CA$3.70
Vivacom
Yettel
A1
0%
eSIM Amigo
9
CA$4.62
3UK and their roaming partners
Telenor
Vivacom
M-Tel
100%
Wiline eSIM
169
CA$5.06
Vivacom
Vivacom Bulgarian
Telenor
Yettel Bulgaria EAD
98%
JamboSim
80
CA$5.09
Vivacom
Yettel
15%
Host operator data comes from the providers' own published coverage. Where a feed lists the same operators against every country in a multi-country bundle, we discard that attribution rather than credit a network it does not describe.
Local knowledge
What to know about Bulgaria
Bulgaria lists 1,426 plans from 10 providers with a median of 1.00 USD per gigabyte and the best at 0.15 — figures essentially identical to Germany and Austria, despite a much lower local cost of living.
That is worth understanding rather than resenting: travel eSIM prices are set by wholesale roaming agreements and Europe-wide bundles, not by what mobile data costs a resident. A Bulgarian SIM bought locally will be dramatically cheaper than any travel eSIM, at the cost of needing a shop, identification and time.
Around 31% of plans advertise 5G and 93% permit hotspot, with 27 unlimited options. If you are staying more than a couple of weeks, the local-SIM comparison is genuinely worth making.
Before you buy
How to choose
Match the allowance to the trip, not the price
The average plan sold here is 18.3 GB over 28 days. Buying the cheapest plan and topping up twice usually costs more than buying the right size once — check whether the plan supports top-up before relying on it.
Treat "unlimited" as a threshold
117 plans here are sold as unlimited. Almost all mean full speed up to a fair-use threshold and throttling after it. Compare those on price per day; a price per gigabyte for an unlimited plan is a number with no denominator.
Check the network, not the brand
35% of plans here advertise 5G, but the network belongs to a local host operator. The provider table below shows which operators each reseller actually rides — that is what decides coverage once you leave the city.
Know when the clock starts
Some plans start counting at purchase, some on install, some on first connection at the destination. A seven-day plan bought three days early is a four-day plan if it starts at purchase. Where a provider does not publish the trigger, we mark it unknown rather than guess.
Setup
How to install
Most phones released since 2019 do. Dial *#06# — if an EID number appears alongside the IMEI, the handset has an eSIM. A carrier-locked phone may still refuse a second profile.
Buy while you still have reliable internet. Whether to install immediately depends on when the plan's clock starts — check the activation trigger on the plan you chose.
The provider emails a QR code. On iOS: Settings → Mobile Service → Add eSIM. On Android: Settings → Network & internet → SIMs → Add. Keep the code; some providers let you reinstall with it, others do not.
This is the step people miss. A travel eSIM is technically roaming on a host network, so data roaming must be enabled for that line — and turned off for your home line, unless you want a bill.
Transparency
How we rank this market
Collect
We read 1,861 live plans from 15 providers directly from their published catalogues, and normalise every allowance to integer megabytes and every price to integer minor units.
Separate
Unlimited and pay-per-GB plans are excluded from every median and percentile. A throttling threshold is not an allowance, and mixing the two makes a gigabyte look cheaper than it is.
Rank
The default order is a published formula: value percentile, feature completeness, data freshness, provider accuracy, coverage fit, first-party ratings and promo availability. Commission weight is zero, and no payout data reaches the ranking code at all.
Refresh
Prices are re-read continuously and this page was last recomputed on 27 August 2026. A sync whose numbers move implausibly is rejected rather than published.
Questions
Bulgaria eSIM questions
How much does an eSIM for Bulgaria cost?
Plans start at 0.72 CAD. We track 1,861 plans from 15 providers, and the median works out at 1.66 CAD per gigabyte once unlimited and fair-use plans are excluded from the calculation.
Which eSIM gives the best value in Bulgaria?
The lowest price per gigabyte currently available is 0.21 CAD, against a market median of 1.66 CAD. Sort the table by "Best value" to see the full ordering — that sort ignores our editorial ranking entirely and uses price per gigabyte alone.
How much data do I need for Bulgaria?
The average plan sold for this destination carries 18.3 GB over 28 days, which is what most travellers buy rather than what most travellers use. Maps, messaging and occasional browsing run well under 1 GB a week; video streaming is what moves you into the larger tiers.
Do eSIMs support 5G in Bulgaria?
35% of the plans we track advertise 5G here. Note what that figure is: it is the share of plans that *claim* 5G, not a coverage guarantee. The network you actually attach to belongs to a local host operator, not to the reseller, so real-world speed depends on their build-out in Bulgaria rather than on the plan you buy.
Can I use a personal hotspot with an eSIM in Bulgaria?
90% of plans here state that tethering is allowed. Where a provider does not say, we record it as unspecified rather than assuming yes — tethering is most often restricted on plans marketed as unlimited, which is exactly where people expect to be able to share a connection.
What does "unlimited" actually mean on these plans?
Almost always a fair-use threshold followed by throttling, not uncapped data. 117 plans here are marketed as unlimited. We show a price per gigabyte for those only where the provider publishes the full-speed threshold, and we exclude every unlimited plan from the median — a throttling threshold is not an allowance, and mixing the two distorts what a gigabyte appears to cost.
When does the validity period start?
It depends on the plan, and it is worth checking. Some start counting at purchase, some on installation, and some only when the eSIM first connects to a network at your destination. A seven-day plan bought three days before you fly is a four-day plan if it starts at purchase. Where a provider publishes the trigger we show it; where they do not, we mark it unknown rather than guessing.
Keep looking
More destinations in this region
Other markets in the same region, listed alphabetically. If you are crossing borders, check whether one regional plan beats buying each of these separately — it usually does on data you will not finish, and rarely on data you will.